Rita Meher is the Co-Founder and Festival Director of the Tasveer South Asian Film Festival. Since establishing the festival in 2002, her goal has been to continue growing awarness for South Asian stories and showcasing excellence in South Asian filmmaking.

In this interview, Rita discusses the history of the festival and how social justice has been the becon that guides the festival’s objectives and ambitions. We also talk about the challenges that come with coordinating TSAFF as they prioritize having talent from selected films be a part of the event. And we also talk about attendees can expect from this year's festival, among many other fascinating topics.

"If people could just come out to support and watch at least one film that we have...that would be a huge help," Rita says in the interview.

You can learn more about TSAFF on the festival's official website: https://tasveerfestival.org/