The Nun spooked audiences to the tune of $53 million this weekend easily beating out perennial August winner Crazy Rich Asians. The second new release Peppermintperformed within expectations earning a modest $13.2 million.
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Crazy, Rich Asians continues to impress. A week after suffering a mere 6% drop week to week the Asian led film fell just 11% over the 3 day start to Labor Day Weekend.
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Neither Kin or Operation Finale are being projected for more than $10 million on 4 and 6 day totals respectively. Labor Day Weekend is looking to be a dud at the end of an impressive August at the box office.
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The drop of 5.7% according to Box Office Mojo would place the film in the top 30 since 1982. If you remove Christmas week releases - it cracks the top 10.
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The vast majority of projections have Happytime Murders ranging anywhere from $13-15 million, with some high end estimates putting it up to $20 million
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“…Despite all of this, however, The Meg does its job as an action film, almost literally throwing sharks at everyone to fend off…”
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While its midweek release netted the film $34 million - its three day total sits at $25.2 million just ahead of the Meg and its $21.1 million three day haul.
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Crazy Rich Asians is the real wildcard - strong pre-sales and a mid week release (close to $6 million Wednesday) has it looking to sneak just ahead of the Meg.
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this weekend featured major releases that not only met expectations but The Meg doubled its $20-22 million projection with an incredible $44.5 million opening weekend.
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Our question to you is this: Judging by the success of similar style films like Get Out - why would Focus Features decide to release Blackkklansman to only 2/3 of possible theaters?
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“As summer blockbuster season winds down, here's a look at what we are and are not looking forward to before fall sets in:”
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